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Feb

Burger King Super Fans

Posted by conservative  Published in Commentary

6 years ago Burger King decided to launch a new marketing strategy and focused its efforts on courting its “super fans”, 18 – 34 year olds that account for half of all visits to BK restaurants.  Things were going great for 5 years…and now, are backfiring. These young men and women spent the most money at [...]


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